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Our Culture
DRIVEN BY CREATIVITY
The Ambitious Group is a diverse collective of high-performing creatives dedicated to pushing boundaries and exceeding our clients’ goals through strategic digital solutions and creative expression.
Our Founder
Aaron Mullen is the Founder and CEO of The Ambitious Group, a multifaceted creative agency built at the intersection of digital marketing, content production, and event management. Guided by a vision to create meaningful brand experiences, Aaron established the agency to help businesses achieve measurable growth through thoughtful digital strategy and compelling creative execution.​
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With nearly a decade of experience in content marketing, digital strategy, and data analytics, Aaron brings a performance-driven mindset to creative storytelling. His ability to translate analytical insights into innovative marketing solutions has enabled brands to strengthen their digital presence and build authentic connections with their audiences. His work spans social media strategy, influencer marketing, and community engagement initiatives designed to deliver long-term impact.
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Widely recognized for his expertise in experiential marketing, Aaron has led the development of immersive campaigns throughout the RDU area for brands and organizations including Fabletics, Habitat for Humanity, VAE Raleigh, and Artspace. His hands-on approach and creative leadership continue to position The Ambitious Group as a trusted partner for ambitious brands.​
In addition to his strategic expertise, Aaron is an accomplished photographer whose work has been featured in Raleigh Photographers Magazine. His visual storytelling has supported client branding initiatives and elevated creative campaigns across multiple platforms.
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Prior to founding The Ambitious Group, Aaron worked in the social media analytics industry, providing strategic insights for nationally recognized brands such as Coca-Cola, Mike’s Hard Lemonade, Hardee’s, and Red Bull. His work has informed marketing initiatives and analytics strategies for leading agencies and organizations including Dentsu Aegis, Weber Shandwick, Havas Worldwide, and The SpringHill Company.
Marketing Innovation Showcase at North Carolina Central University.
Meet The Team
Rooted in The Triangle. Driven by Ambition.
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